The Safekeeping Officer is responsible for the secure custody and administration of physical securities and assets, ensuring all holdings are accurately recorded, safeguarded, and maintained in compliance with internal policies and regulatory requirements. The role involves performing sanctions screening and due diligence checks on incoming transactions and related parties, reviewing and reconciling client and counterparty instructions for completeness and accuracy, and distributing validated instructions to the appropriate operational units for timely processing. The incumbent works closely with internal stakeholders, custodians, and clients to resolve discrepancies, support audit and compliance requirements, mitigate operational risks, and ensure the efficient execution of safekeeping and custody-related activities.
Responsibilities:
Safekeep and maintain custody of physical securities and other physical assets in accordance with internal policies, regulatory requirements, and client agreements.
Ensure proper receipt, recording, storage, movement, and release of physical securities while maintaining accurate audit trails and custody records.
Perform sanctions screening and compliance checks on incoming transactions, counterparties, and related documentation in line with regulatory and internal compliance requirements.
Review and reconcile incoming instructions against supporting documentation, account records, and system information to ensure completeness and accuracy.
Validate and distribute transaction instructions, notifications, and documentation to the appropriate operational teams for timely processing.
Job Purpose
The E-commerce Business Development Director is responsible for driving business growth, acquiring new clients, expanding revenue opportunities, and developing strategic partnerships across e-commerce, social commerce, and digital commerce services.
The role leads the end-to-end business development process, from opportunity identification, solution development, proposal preparation, commercial negotiation, and contract closure through to business handover.
Key Responsibilities
• Develop and execute business development strategies aligned with revenue and profitability
targets.
• Identify and acquire new clients across e-commerce, social commerce, digital marketing, live commerce, and related services.
• Build relationships with senior decision-makers and strategic business partners.
• Lead client meetings, business pitches, proposal development, pricing, and contract
negotiations.
• Translate client requirements into integrated commercial solutions.
• Work closely with Account Management, E-commerce Operations, Marketing, Content,
Creative, Live Commerce, Influencer, Finance, and other relevant teams.
• Manage sales pipeline, revenue forecast, conversion rate, deal value, and closing plans.
• Ensure proposed solutions are commercially competitive, operationally feasible, and
profitable.
• Identify cross-selling, up-selling, contract renewal, and account expansion opportunities.
• Develop partnerships with platforms, technology providers, agencies, logistics providers, and other ecosystem partners.
• Ensure effective handover of new clients to Account Management and operational teams.
• Monitor market trends, competitors, platform developments, and new business
opportunities.
• Lead, coach, and develop the Business Development team.
• Establish business development processes, reporting standards, and commercial governance.
Qualifications
• Bachelor’s or Master’s degree in Business Administration, Marketing, E-commerce, Digital Business, or a related field.
• At least 10 years of experience in Business Development, Commercial, Sales, E-commerce, Digital Marketing, or related fields.
• At least 5 years of experience in a senior management or leadership role.
• Proven track record in acquiring clients and achieving revenue targets.
• Strong understanding of e-commerce, social commerce, marketplace operations, and digital services.
• Experience in strategic pitching, solution development, pricing, and contract negotiation.
• Strong commercial, financial, presentation, and stakeholder-management skills.
• Good command of written and spoken English.
Conduct daily and periodic reconciliations of physical securities holdings, inventory records, and custody positions to identify and resolve discrepancies promptly.
Monitor outstanding instructions, exceptions, and breaks, ensuring timely investigation, follow-up, and resolution.
Coordinate with internal departments, clients, custodians, brokers, and external counterparties on safekeeping-related matters and operational inquiries.
Ensure all safekeeping activities are performed in compliance with regulatory requirements, operational procedures, risk controls, and service level agreements.
Support audits, inspections, and regulatory reviews by providing required documentation and evidence in a timely manner.
Maintain accurate records and management reports relating to physical asset inventory, reconciliation status, and operational risk incidents.
Identify process improvement opportunities and contribute to the enhancement of operational efficiency, controls, and client service quality.
Works closely with peers and product to develop solutions that will enable team to meet the mission statements of the department and create dynamic MIS
Participates in system testing
Maintains awareness of product changes and system enhancements
Assists team member during periods of high volume work, provides back-up coverage, and performs other duties as assigned by supervisor
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
Bachelor’s degree in business administration, Finance, Economics, Accounting, Banking, or a related field.
Minimum 2-5 years of relevant experience in Custody Operations, Asset Servicing, Securities Services, or Financial Services Operations.
Solid knowledge of at least one or more of the following areas: Asset Servicing (Corporate Actions), Cash Processing, Foreign Exchange (FX), Securities Settlement, and Custody Operations.
Good understanding of post-trade processing, operational controls, reconciliation processes, and risk management practices.
Experience in reviewing, analyzing, and documenting business requirements, including the ability to prepare Business Requirement Documents (BRD).
Proven ability to identify process improvement opportunities and initiate or support operational and technology enhancement projects.
Strong analytical and problem-solving skills with attention to detail.
Proficient in Microsoft Office applications, particularly Excel, including PivotTables, data analysis, reporting, and reconciliation.
Experience with data analysis and the ability to interpret operational data to support decision-making and process improvements.
Strong communication and stakeholder management skills, with the ability to work effectively across Operations, Technology, Compliance, and Business teams.
Ability to work independently, manage priorities effectively, and perform under tight deadlines in a dynamic environment.
Preferred Qualifications
Experience leading or participating in process automation, system implementation, or transformation initiatives.
Knowledge of SWIFT messages, market practices, and custody/asset servicing platforms.
Familiarity with project management methodologies and UAT testing processes.
Education:
Bachelor’s/University degree or equivalent experience
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
About The Role
As Business Solution Lead, you're the senior operator who turns complex brand problems into Ripples solutions — and then closes them. Reporting directly to the CCO with no team beneath you, you're deliberately a solo seat: we rebuild the bundle for every client we win, and the scoping, pricing, and pitch are senior work that doesn't scale by adding juniors.
You'll work the CCO's named account list and the deals that come in through senior channels — brands that need to buy an
end-to-end solution across our seven service lines (Commercial Live, Fulfillment, Affiliate, Shop Management, KOL, Video
Production, and — selectively — Marketing), not a point service. You'll partner with delivery leads to build the right mix (not
the biggest one), price it, prove we can staff it at margin, pitch it to brand leadership, and hand delivery to the cluster manager
at signature. The commercial relationship stays with you — for the next deal, and the next.
Your five-step mandate:
1. Target — Work the CCO's named account list and meet existing clients to find the next service line.
2. Solution — Build the bundle with delivery leads across our seven service lines. Right mix, not biggest mix.
3. Feasibility — Price the package. Prove we can staff it and deliver at margin.
4. Pitch — Present to brand leadership and close the commercial terms.
5. Hand over — Cluster manager takes delivery at signature. The commercial relationship stays here, for the next
deal.
Key Responsibilities
1. Win new clients — solutioning, then the pitch
• Turn a brand's problem into a Ripples bundle — scoped across seven service lines and made real by pulling in the
right delivery leads early.
• Work the accounts the CCO names — the deals we decide to go after, not only the ones that come in.
• Present to the brand's senior leadership and close the commercial terms.
• You own new-business PC1.
2. Grow the clients we have — upsell and cross-sell
• Sit with existing clients and their cluster manager to find the next service line, then scope and close it.
• Keep the commercial relationship after the cluster takes delivery, so there is always someone whose job is the next
deal.
• You own the client relationship.
3. Prove we can deliver it — package feasibility
• Price the package, confirm we can staff it, and model the margin before anything is promised.
• Say no — to a bad-fit brief, an unbuildable scope, or a price that only works on paper.
• You own what we promise.
Qualifications
Must-have — no offer without these
• Consulting mind: 5+ years with a management consulting skillsets — or the same structured problem-solving
muscle built elsewhere.
• Commerce fluency: Background in commercial, retail, or e-commerce. People from the sector pick up seven
service lines far faster.
• Client-facing: You've sold and presented to senior client stakeholders, and can hold the room without being carried.
• Numbers: You build and defend a feasibility model. You read a P&L. You aren't talked out of the maths.
• Agile: Small team, no support layer. You go the extra mile because the job needs it — not because someone asked.
Strongly wanted — the tie-breakers
• AI fluency is a baseline expectation, not a bonus. You actively use AI tools (ChatGPT, Claude, image/video generators, analytics co-pilots, automation tools) in daily work —research, modelling, deck-building — as your
default, not a claim.
• Language: Fluent English is required. Chinese or Korean is a real plus for the brands we're chasing.
• Range: You move between a founder conversation, a delivery lead's staffing plan, and a pricing model in the same
day.
• Judgement: Willing to say no to a bad-fit brief — including one that came from the top.
How We'll Assess You
Four steps. We test the work, not the CV.
1. Scoping case — We give you a real brand brief. You build the bundle and defend why those service lines and not
the others.
2. Feasibility — You price it, staff it, and show the margin. We push on the assumptions.
3. Pitch — You present the solution to a panel, as you would to the client.
4. AI demonstration — You show how you used AI to get there — the tools and the thinking, not a claim.
Red flag: A relationship-only seller who needs someone else to build the scope. This isn't that seat.
What You'll Get
• Direct report to the CCO — one of seven at that layer — with a mandate to build a brand-new function that shapes
how Ripples wins the next tier of business.
• End-to-end ownership of the deals that matter most: from scoping to signature to onboarding, across seven service
lines and some of Thailand's most complex brand engagements — global sportswear, consumer electronics,
dermatology beauty, and FMCG.
• New-business PC1 target set at appointment— a clear number, a direct line of sight to impact.
• Work at the leading edge of AI-powered commerce — building ways of working that most agencies haven't
figured out yet.
• Fast-track your career in a hyper-growth commerce company (20 → 200+ in two years).
Who This Role Is For
We're hiring across two levels in this track. Apply once — we'll calibrate during the interview.
- Account Manager (3–5 yrs) — You own a client brand portfolio end-to-end as an individual contributor. You think like a brand strategist and execute like a commerce operator.
- Senior Account Manager (5–8 yrs) — You own larger or more strategic brand portfolios, manage 1–2 indirect reports, and sit shoulder-to-shoulder with the Account Director on planning, growth, and client leadership.
About The Role
As Account Manager / Senior Account Manager, you'll own the brand, marketing, and
commercial growth of an assigned client portfolio — translating brand strategy into executable plans across TikTok Shop, Shopee, Lazada, and beyond. You'll partner closely with client brand teams, internal Ripples functions (IMC, media, livestream production, creative, operations, fulfillment), and the Account Director.
This is a hybrid role: part senior client partner, part brand strategist, part commercial operator.
At the SAM level, you'll also start growing the next generation of the team.
Key Responsibilities
• End-to-End Brand Ownership: Own the brand strategy, GTM, and commercial performance
of an assigned client portfolio. Translate client objectives into integrated plans that drive
sales, share, and brand health.
• Client Partnership: Serve as the primary day-to-day partner for the client — lead business
reviews, planning sessions, and performance discussions. Build trust as a strategic advisor,
not just an executor.
• Marketing Campaigns & GTM: Plan and execute integrated 360 campaigns across product launches, hero SKU activations, and seasonal moments. Lead go-to-market from concept through post-launch review.
• Social Commerce Strategy & Execution: Direct the livestream, affiliate, short-video, and
creator playbooks for the brand. You're accountable for the calendars, the outcomes, and the next experiment to try.
• E-commerce & Retail Activation: Drive growth across TikTok Shop, Shopee, Lazada, and DTC; build the playbook for entry into modern trade and premium retail when the brand is ready. Own merchandising, promo calendars, and channel-level performance.
• Performance & Insights: Monitor sales, campaign performance, traffic, conversion, and platform KPIs. Translate insights into clear next plays — landed in decision-ready reports for the Account Director and client.
• Commercial Growth: Drive account growth through upselling, cross-selling, and identifying new opportunities. Support commercial negotiations, budgeting, and forecasting alongside the Account Director.
• Cross-Functional Orchestration: Quarterback Ripples' delivery engine for your portfolio — IMC, media, livestream production, creative, operations, fulfillment — to execute campaigns on-brand, on-time, and on-target.
• (SAM only) Team Leadership & Talent Development: Lead, coach, and grow 1–2 indirect reports. Set clear KPIs and expectations, give feedback that compounds, and build a culture of ownership and learning.
Qualifications
• Account Manager: 3–5 years of experience in account management, brand management,
marketing, e-commerce, or trade marketing.
• Senior Account Manager: 5–8 years of experience, including hands-on people leadership or substantive mentoring of juniors.
• Proven track record growing brands on TikTok Shop, Shopee, and Lazada, with hands-on experience across livestream, affiliates, short video, and creator/KOL programs — you understand how the social commerce flywheel actually spins.
• Strong commercial mindset — you can read a P&L, drive negotiations, and find the next
pocket of growth.
• Excellent client communication, presentation, and stakeholder management — you can hold the room with senior client partners.
• Data-focused with strong analytical and problem-solving skills; advanced Excel / Google Sheets and confidence with platform analytics.
• AI fluency is a baseline expectation, not a bonus. You actively use AI tools (ChatGPT,
Claude, image/video generators, analytics co-pilots, automation tools) to scale output,
sharpen decisions, and unlock leverage across your work and team.
• Working-level English to partner with global brand clients and regional stakeholders.
• Bachelor's degree in Marketing, Business Administration, Communication Arts, or related fields.
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