About this role
- Position Summary
- Role and Responsibilities
- Strategic Clinical Marketing & Positioning:
- Develop and execute product go-to-market (GTM) strategies for Samsung ultrasound portfolios in Thailand, with primary emphasis on the Women's Health (HERA Z20 series) and premium radiology segments.
- Formulate clinical value propositions and marketing collateral targeting specialized physicians (MFM specialists, Radiologists, OB/GYN department heads).
- Lead strategic academic symposiums, hands-on workshops, and wet-labs in partnership with key medical societies (RTCOG, MUST) and leading university hospitals.
- High-Level Clinical Demonstrations & Pre-Sales Support:
- Conduct peer-level clinical demonstrations, advanced imaging evaluations, and trial evaluations for high-value hospital tenders and strategic private healthcare networks.
- Deliver high-end clinical expertise in complex imaging workflows (3D/4D fetal heart evaluation, elastography, AI-assisted detection) to overcome competitor benchmarks.
- Channel Partner Clinical Enablement:
- Design and deliver regular training programs for distributor sales representatives and application specialists (clinical knowledge, competitive positioning, objection handling).
- Supervise distributor demo unit allocations, field trial performance, and customer evaluation protocols to improve win rates.
- HQ Collaboration & Voice of Customer (VoC) Channeling :
- Serve as the strategic feedback channel between the Thai clinical community and HQ/RHQ R&D and Product Planning teams.
- Monitor market trends, competitor intelligence (GE Healthcare, Philips, Mindray), and regulatory/tender requirements to influence future product roadmaps.
- Skills and Qualifications
- Bachelor’s degree or higher in Medical Sonography, Biomedical Engineering, Radiotechnology, Nursing, or related Allied Health / Life Sciences field. (Business/Marketing minor or MBA is an asset).
- Minimum 5–8 years of professional experience in ultrasound clinical application, product management, or specialized medical device commercial marketing.
- Proven track record in Women’s Health (OB/GYN, MFM) or High-End Ultrasound segment within multinational medtech vendors or Tier-1 distributors.
- In-depth clinical knowledge of ultrasound physics, system transducers, diagnostic protocols, and advanced imaging modalities (Fetal Echo, 3D/4D, Doppler).
- Strong commercial orientation with demonstrated ability to influence hospital decision-makers, Key Opinion Leaders (KOLs), and clinical department chairs.
- Outstanding presentation, interpersonal, and pedagogical skills for conducting physician masterclasses and distributor training.
- Fluent in Thai (Native) and excellent business-level proficiency in English (both written and verbal) for corporate reporting and HQ collaboration.
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