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Job Description
Role Summary
The Assistant Sales Manager for Tyre Expo is responsible for achieving and exceeding sales revenue targets. This role plays a critical part in expanding the local exhibitor base in Thailand, driving rebooking efforts for Tyre Expo Singapore, and supporting Subcon Thailand's local sales initiatives. The Assistant Sales Manager will manage customer relationships, provide exceptional customer service, and oversee account management for both existing and prospective exhibitors. Key responsibilities include handling customer inquiries, providing pricing information and quotations, explaining exhibition offerings, addressing customer questions, and negotiating pricing to secure sales.
Principal Duties and Responsibilities
Sales
Achieve and exceed annual revenue targets, with a growth target year-over-year for Tyre Expo.
Develop and execute business strategies to drive booth and sponsorship sales, including non-sqm revenue sources.
Expand the local exhibitor base in Thailand to support long-term growth and market penetration.
Drive rebooking efforts for Tyre Expo Singapore during odd years to ensure customer retention and revenue stability.
Support Subcon Thailand's local sales activities and identify cross-selling opportunities.
Maintain regular contact and build strong, long-term relationships with existing customers.
Identify and target new prospects to expand the customer base, including attending and visiting competitor shows for market intelligence.
Resolve customer issues promptly and provide effective troubleshooting solutions.
Database Management (Salesforce)
Update and maintain the Salesforce database on a weekly basis.
Create and input new customer profiles to build a comprehensive database for future outreach and show invitations.
Utilize Salesforce to manage sales reports, pipeline revenue tracking, and forecasting.
Marketing Coordination
Collaborate with the marketing team and customers to gather product information and images for exhibitor and visitor promotional materials.
Support local marketing initiatives to enhance brand visibility and exhibitor engagement in the Thai market.
Accounting Coordination
Work closely with the accounting team to monitor and update payment statuses, including overdue payments.
Ensure timely invoicing and follow-up on outstanding receivables.
Operations Coordination
Liaise with the operations team to ensure exhibitors receive timely updates on booth layouts, raw space plans, exhibitor manuals, and PR product highlights.
Coordinate with local and association partners to support event execution and exhibitor satisfaction.
IT Coordination
Verify and correct visitor databases to ensure completeness before sending show materials and invitations.
Qualifications
Bachelor’s degree in Communications, Marketing, Business, or a related field; or equivalent experience with at least 4 years of proven sales/tele-sales experience.
Confident, proactive, and able to work effectively under pressure.
Self-motivated, sales-driven, and capable of working independently as well as collaboratively within a team.
Passionate about sales and dedicated to achieving personal sales targets.
Experience with Salesforce CRM is highly desirable.
Fluent in English and Thai (spoken and written), with the ability to proofread sales materials, brochures, and promotional content.
Strong interpersonal, negotiation, and presentation skills.
Proficient in Microsoft Excel and PowerPoint.
Willingness to travel as required.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: annual leave plus a birthday leave day
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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Assistant Sales Manager - Tyre Expo (Exhibition)

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