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- Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
- Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
- We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.
- We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
- We are looking for a Freelance Paid Social & Lead Generation Specialist to help us build and manage a social media acquisition channel focused on generating high-quality B2B leads and potential partners.
- This is a part-time freelance role with a strong focus on results. We are not looking for a traditional SMM specialist whose main responsibility is posting content. The key objective of this role is to build an effective acquisition funnel through social media and generate relevant leads.
- Your main tasks will be:
- Develop and execute a social media lead generation strategy, primarily through Instagram;
- Set up, launch, and optimize paid social / targeted advertising campaigns;
- Build and continuously improve a lead generation funnel aimed at attracting relevant B2B partners;
- Develop a content plan for social media and manage regular content publishing;
- Create or coordinate content, including posts, visuals, and ad creatives;
- Identify the right target audiences and develop effective acquisition approaches;
- Test different audiences, creatives, messaging, and campaign formats to improve lead quality and volume;
- Monitor campaign performance and analyze results;
- Track the number and quality of leads generated and identify opportunities for optimization;
- Provide regular performance updates and recommendations;
- Proactively suggest new channels, tools, or approaches if you believe they can generate better results.
- We expect from you:
- Proven experience in paid social, performance marketing, and/or lead generation;
- Hands-on experience running and optimizing social media advertising campaigns;
- Strong understanding of how to generate and qualify B2B leads through social media;
- A track record of delivering measurable business results through social media acquisition;
- Experience independently setting up campaigns, analyzing performance, and optimizing based on data;
- Strong understanding of audiences, targeting, conversion funnels, and lead quality;
- Ability to work autonomously with minimal supervision;
- A results-oriented mindset — we care much more about the quality of leads generated than the number of posts published or impressions achieved;
- Experience in dating, creator economy, influencer marketing, entertainment, or similar industries would be a strong advantage, but is not mandatory;
- Good understanding of content creation and social media communication;
- Experience using AI tools for content creation, copywriting, or visual generation is a plus;
- English - B2+.
- What do we offer:
- REMOTE work;
- The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
- Sounds good? Join us now!