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Position Summary
Position Purpose
Lead the strategic design and execution of nationwide field force learning and capability-development programs across all MX Retail channels. Translate business, product, retail, and channel priorities into scalable learning solutions that strengthen product knowledge, sales capabilities, customer experience, and field execution.
Serve as the strategic subject matter expert in product knowledge, sales methodology, and learning effectiveness. The role is accountable for new product launch readiness, trainer excellence, field coaching, digital learning, and training quality, ensuring that all initiatives are aligned with local, regional, and global priorities and contribute to measurable improvements in sales behavior and sell-out performance.
Role and Responsibilities
Key Responsibilities
Strategic Training & Capability Planning: Develop and execute the annual field force training strategy and capability-development roadmap in alignment with business objectives, product plans, channel priorities, and performance requirements.
New Product Launch Readiness: Lead end-to-end training readiness for new product launches, including HQ/RHQ content localization, Train-the-Trainer programs, nationwide deployment, knowledge assessment, certification, and post-launch reinforcement.
Curriculum & Content Development: Develop practical and engaging learning programs covering product knowledge, sales methodology, product demonstration, customer consultation, ecosystem selling, competitive comparison, objection handling, Pin-to-Pin Sales Talk, and relevant soft skills.
Channel-Specific Learning: Customize training content and delivery methods for different channels and target audiences, including Product Consultants, FSMs, Shop Managers, field supervisors, internal sales teams, dealers, and business partners.
Trainer Leadership & Certification: Lead and develop the training team, establish trainer competency and certification standards, conduct calibration sessions, evaluate trainer performance, and build succession and backup capability.
Training Needs & Performance Analysis: Analyze sales results, field performance, market trends, competitor activities, customer feedback, and stakeholder requirements to identify capability gaps and recommend appropriate learning solutions.
Field Coaching & Quality Assurance: Conduct regular field visits, store observations, coaching sessions, knowledge audits, and sales-behavior assessments to ensure consistent execution and effective application of learning at store level.
Learning Effectiveness & Business Impact: Measure and report training effectiveness through participation, completion, knowledge improvement, retention, behavioral application, recommendation quality, customer experience, conversion, product mix, attachment rate, and sell-out performance.
Digital Learning & Knowledge Management: Manage LMS and digital learning activities, learner records, certification databases, training libraries, knowledge repositories, and mobile learning tools to improve learning accessibility and adoption.
Content Governance & Compliance: Ensure that all training content is accurate, up to date, properly approved, aligned with brand guidelines, and compliant with approved product claims and relevant company policies.
Stakeholder Management: Collaborate with Product Marketing, Retail, Sales, Channel Management, HR/L&D, HQ/RHQ, dealers, agencies, and business partners to ensure effective and timely execution of training initiatives.
Budget, Vendor & Project Management: Prepare and manage the annual training budget, control expenditures, oversee vendors and agencies, and ensure that training projects are delivered on time, within budget, and to the required quality standards.
Continuous Improvement: Continuously improve training content, processes, tools, and delivery methods based on business results, learner feedback, field insights, and developments in technology and learning practices.
Additional Responsibilities: Support management and supervisors with other relevant responsibilities and business priorities as assigned.
Skills and Qualifications
Required Qualifications
Bachelor’s degree in Business Administration, Marketing, Human Resources, Education, Communications, or a related field.
Minimum 7 years of experience in sales training, product training, retail capability development, or a related function.
At least 3 years of experience in trainer leadership, people management, or leading nationwide or multi-regional training programs.
Proven experience in new product launch training, Train-the-Trainer programs, trainer certification, field coaching, and learning evaluation.
Experience in smartphones, consumer electronics, telecommunications, technology retail, FMCG, or consumer goods is strongly preferred.
Strong understanding of retail operations, sales processes, customer consultation, and field force management.
Sound knowledge of adult-learning principles, instructional design, facilitation, coaching, and blended-learning approaches.
Ability to quickly understand complex products and technologies and translate them into simple, customer-focused sales messages and practical learning content.
Strong analytical and commercial skills, with the ability to connect capability gaps and learning outcomes to field and business performance.
Experience with LMS, digital learning platforms, learner databases, and training analytics.
Demonstrated ability to manage multiple projects, budgets, vendors, and cross-functional stakeholders effectively.
Proficiency in Microsoft PowerPoint, Excel, Word, and relevant reporting or data-visualization tools.
Good command of spoken and written Thai and English, with the ability to conduct presentations, participate in regional meetings, and localize English training materials for the Thai market.
Willingness and ability to travel nationwide and support critical training or product launch activities outside normal working hours when required.
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Business Solution Lead

GetLinks Recruitment

฿150Kเมื่อวาน

About The Role As Business Solution Lead, you're the senior operator who turns complex brand problems into Ripples solutions — and then closes them. Reporting directly to the CCO with no team beneath you, you're deliberately a solo seat: we rebuild the bundle for every client we win, and the scoping, pricing, and pitch are senior work that doesn't scale by adding juniors. You'll work the CCO's named account list and the deals that come in through senior channels — brands that need to buy an end-to-end solution across our seven service lines (Commercial Live, Fulfillment, Affiliate, Shop Management, KOL, Video Production, and — selectively — Marketing), not a point service. You'll partner with delivery leads to build the right mix (not the biggest one), price it, prove we can staff it at margin, pitch it to brand leadership, and hand delivery to the cluster manager at signature. The commercial relationship stays with you — for the next deal, and the next. Your five-step mandate: 1. Target — Work the CCO's named account list and meet existing clients to find the next service line. 2. Solution — Build the bundle with delivery leads across our seven service lines. Right mix, not biggest mix. 3. Feasibility — Price the package. Prove we can staff it and deliver at margin. 4. Pitch — Present to brand leadership and close the commercial terms. 5. Hand over — Cluster manager takes delivery at signature. The commercial relationship stays here, for the next deal. Key Responsibilities 1. Win new clients — solutioning, then the pitch • Turn a brand's problem into a Ripples bundle — scoped across seven service lines and made real by pulling in the right delivery leads early. • Work the accounts the CCO names — the deals we decide to go after, not only the ones that come in. • Present to the brand's senior leadership and close the commercial terms. • You own new-business PC1. 2. Grow the clients we have — upsell and cross-sell • Sit with existing clients and their cluster manager to find the next service line, then scope and close it. • Keep the commercial relationship after the cluster takes delivery, so there is always someone whose job is the next deal. • You own the client relationship. 3. Prove we can deliver it — package feasibility • Price the package, confirm we can staff it, and model the margin before anything is promised. • Say no — to a bad-fit brief, an unbuildable scope, or a price that only works on paper. • You own what we promise. Qualifications Must-have — no offer without these • Consulting mind: 5+ years with a management consulting skillsets — or the same structured problem-solving muscle built elsewhere. • Commerce fluency: Background in commercial, retail, or e-commerce. People from the sector pick up seven service lines far faster. • Client-facing: You've sold and presented to senior client stakeholders, and can hold the room without being carried. • Numbers: You build and defend a feasibility model. You read a P&L. You aren't talked out of the maths. • Agile: Small team, no support layer. You go the extra mile because the job needs it — not because someone asked. Strongly wanted — the tie-breakers • AI fluency is a baseline expectation, not a bonus. You actively use AI tools (ChatGPT, Claude, image/video generators, analytics co-pilots, automation tools) in daily work —research, modelling, deck-building — as your default, not a claim. • Language: Fluent English is required. Chinese or Korean is a real plus for the brands we're chasing. • Range: You move between a founder conversation, a delivery lead's staffing plan, and a pricing model in the same day. • Judgement: Willing to say no to a bad-fit brief — including one that came from the top. How We'll Assess You Four steps. We test the work, not the CV. 1. Scoping case — We give you a real brand brief. You build the bundle and defend why those service lines and not the others. 2. Feasibility — You price it, staff it, and show the margin. We push on the assumptions. 3. Pitch — You present the solution to a panel, as you would to the client. 4. AI demonstration — You show how you used AI to get there — the tools and the thinking, not a claim. Red flag: A relationship-only seller who needs someone else to build the scope. This isn't that seat. What You'll Get • Direct report to the CCO — one of seven at that layer — with a mandate to build a brand-new function that shapes how Ripples wins the next tier of business. • End-to-end ownership of the deals that matter most: from scoping to signature to onboarding, across seven service lines and some of Thailand's most complex brand engagements — global sportswear, consumer electronics, dermatology beauty, and FMCG. • New-business PC1 target set at appointment— a clear number, a direct line of sight to impact. • Work at the leading edge of AI-powered commerce — building ways of working that most agencies haven't figured out yet. • Fast-track your career in a hyper-growth commerce company (20 → 200+ in two years).

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