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- Job Location:
- The Parq Building

Overview
- Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.
- Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.
- Job Purpose:
- Responsible for developing and executing marketing strategies for Burger King Thailand's delivery channels. The primary objective is to drive sales through key partner platforms (e.g., Grab, LINEMAN, foodpanda, ShopeeFood), deliver an exceptional customer experience, communicate the brand effectively to target audiences, and optimize media efficiency and budget allocation to support growth in the highly competitive QSR delivery market.
- Main Responsibilities:
- Delivery Marketing Strategy & Campaign Execution
- Develop and execute marketing plans tailored to delivery channels to drive sales and enhance brand visibility.
- Collaborate with delivery aggregators to plan co-branded campaigns and develop platform-exclusive products.
- Analyze sales data and customer funnel insights to optimize campaign performance.
- Delivery Channel Management
- Manage relationships with third-party delivery partners, coordinating promotions, banners, and in-app media placements.
- Track and analyze partner KPIs such as CTR (Click-Through Rate) and Conversion Rate in collaboration with account teams.
- Develop loyalty integration and customer retention strategies specifically for delivery platforms.
- Digital Campaigns & Performance Media (Delivery-Focused)
- Oversee digital advertising campaigns focused on driving delivery sales, including performance and retargeting campaigns.
- Coordinate with media agencies and internal media teams to manage budgets and evaluate ROI.
- Provide strategic recommendations based on consumer behavior across delivery platforms.
- Product & Platform Alignment
- Work closely with Product Development and Operations teams to ensure campaigns align with menu offerings, store capabilities, and platform mechanics.
- Co-create delivery-specific customer experiences, such as exclusive menus, packaging, and delivery-only items.
- Manage and track monthly/quarterly promotional performance with Category Management teams.
- Reporting & Optimization
- Prepare monthly campaign, media, and channel mix performance reports.
- Analyze customer journeys, funnel drop-offs, and user feedback across platforms.
- Provide data-driven recommendations to senior management to optimize budgets and improve delivery marketing performance.
- Qualifications & Experience:
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus
- Strong understanding of delivery platforms, tools, and analytics.
- Excellent communication and interpersonal skills.
- Ability to think strategically and execute methodically.
- Proficiency in data analysis and reporting.
- Strong leadership and team management skills.
- Minimum of 5 years of experience in delivery marketing or a related field.
- Experience in the food service or retail industry is preferred.
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