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Job Location:
The Parq Building

Overview
Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.
Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.
Job Purpose:
Plan, execute, and monitor multi-channel CRM and loyalty marketing campaigns across Minor Food Brands. Ensuring it is delivering the best experience that will create customer engagement and loyalty.
Main Responsibilities:
Loyalty Program Strategy
- Assist in developing and implementing a comprehensive CRM and loyalty marketing strategy aligned with overall business objectives.
- Design personalized customer journey and manage customer loyalty programs to increase customer engagement, retention, and lifetime value.
Campaign Planning, Execution and Reporting
- Collaborate with brand marketing teams to develop compelling campaign assets and personalize campaigns and messaging that are relevant to the target audience.
- Implement campaign and reporting mechanisms to track key performance indicators (KPIs) and provide detailed insights into campaign effectiveness.
Campaign Communication
- Develop effective direct communication strategies to engage and educate customers about loyalty programs, promotions, and exclusive offers.
- Manage and create personalized customer communication message via Push, Inbox, SMS, LINE etc. in Marketing Automation Platform.
- Ensuring communication cost-effective campaign execution and maximum return on investment.
Campaign and Market Update Trend
- Stay beyond of food-business trends and competitive to identify opportunities for innovation and improvement in marketing campaign and more.
Data Analysis and Insights
- Collaborate with the loyalty data analysis team to find the right customer segmentation, utilizing customer data and analytics to gain insights into customer behavior, preferences, and trends.
- Regularly evaluate campaign performance, providing actionable recommendations for continuous improvement.
Other Duties
- Work closely with cross-functional teams, including Brand Marketing, Tech Team, Channels Team, and external vendor, to ensure alignment and integration of loyalty initiatives with overall business strategies.
Qualifications
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum experience 3-5 years in CRM marketing or a similar role.
- Strong understanding of customer behavior, segmentation, and campaign management.
- Advantageous experience in CRM, marketing automation platform, and customer engagement platform (CEP)
- Ability to plan and strategize local campaigns relevant for local consumers.
- Excellent leadership and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Effective communication skills to liaise with cross-functional teams.
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