About this role
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
Own and execute every brand experience across the territory, bringing the Monster lifestyle to life through uncompromising event execution and cultural relevance. Drive the strategic marketing direction for the entire brand portfolio, ensuring all initiatives align with Monster’s brand DNA, business objectives, and consumer-first mindset.
Lead the development, planning, execution, and post-event analysis of impactful marketing programs that fuel brand awareness, consumer engagement, and market growth. Seamlessly integrate Monster’s core passion platforms—including Music, Action Sports, Gaming, and Monster Girls—to create authentic connections with fans and consumers.
Partner closely with Sales to embed marketing into key commercial initiatives, delivering disruptive, high-energy campaigns that strengthen brand presence, drive trial, and reinforce Monster’s position as the leading lifestyle energy brand. Continuously identify opportunities to elevate the consumer experience, amplify brand visibility, and generate lasting market impact.
The Impact You'll Make:
- Activate and leverage global, national and regional events and properties that fit within established local market business plan. Leverage local sampling opportunities. Execute events at all levels, including grassroots, for sports and culture that are relevant to the company other owned brands relevant to our key targeted consumers. Ensure quality of execution and all branding, logo use is in adherence as laid out by marketing.
- Entrench in the company portfolio in the local sport and culture scenes relevant to key targeted consumers. Develop and maintain relationships with opinion leaders in your market for the key image building scenes in sport, music and culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music and culture.
- Own the sampling program by guiding the sampling teams for your respective region. Carry out large/medium scale event based product sampling operations. Manage these sampling effectively and ensure optimum output for your region converting into right consumer recruitment into the brand. Monthly post evaluation with reporting of all sampling activations through teams.
- Activate and leverage global, national and regional events and properties that fit within established local market business plan, leverage local media merchandising opportunities. Support marketing management in execution of annual business planning (ABP) for your region with monthly reporting of Plan vs Actual. Take full accountability of the ABP in your region for on time in full delivery.
- Identify and execute relevant promotional opportunities to increase brand presence leading to recruitment. Manage promotional items inventory and logistics to maximize brands’ exposure.
- Work directly with bottler and marketing team to determine what premium items are relevant to your respective markets , which could be utilized to drive brand imagery, recruitment during events. Determine volumes for each city and make sure we meet our quarterly deadlines.
Who You Are:
- Education: Prefer a Bachelor's Degree in the field of ‐‐ Business, Marketing or similar field
- Experience: More than 5 years of experience in a Brand Management or Marketing position. More than 5 years of experience in leading the execution of event, activations, and ambassadors
- Computer Skills: Advance user of Microsoft Office
- Certifications & Licenses: Fast‐moving consumer goods (FMCG) industry, solid understanding of product Profit and Loss (P&L)s, experience turning consumer insights into actionable new product or marketing executions.
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