About this role
Job Location:
The Parq Building
Overview
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.
Main Responsibilities:
Data Analytics
Analyze customer pattern/ behavior from customer database to find the meaningful insight and identify the marketing opportunity.
Visualize and present data-led strategies to business stakeholders to support informed decision-making.
Segment customers based on historical data and criteria to generate potential target lists to support targeted campaign via in-app push, SMS, LINE etc.
Assist Data Analytics team to build the right data modelling and dashboard visualization based on business’s objective.
CRM Campaign
Design A/B tests to identify the optimal message, offer, or channel mix for CRM campaigns.
Evaluate and monitor campaign performance and give recommendation to the brand for better campaign effectiveness.
Collaborate with brands, data team and other related parties to understand the business requirement, ensure the correctness of data source and campaign readiness before launching.
Job Qualifications:
Bachelor’s degree in data science, ICT, Mathematics, Statistics or Economics or related fields.
5+ years working experiences in Marketing analytics, CRM/ loyalty, business analytics field is preferable.
Support Loyalty/CRM planning to acquire, retain, win back member for each Minor Food’s brand.
Customer focus, analytical thinking, have willingness to learn new things.
Proven ability to translate complex data into actionable business recommendations.
Excellent communication and presentation skills, with experience influencing cross-functional stakeholders.
Strong proficiency in analytical tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI, Looker).
Experience with customer data platforms (CDP), CRM systems, or marketing automation tools is a plus.
Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
Good command in English.
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