About this role
- Job Location:
- Anantara Riverside Bangkok Resort

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
- Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
- Key Responsibilities
- Ensure to fully understand the business strategy and positioning of the Anantara and Avani+ brand, and that you are able to effectively articulate this positioning in the marketplace.
- Mission to primarily promote the hotel and where possible, hotels belonging to the chain in his/her area/region. To achieve optimal sales at the best possible conditions for the company.
- Ensure the smooth running operation of the commercial section in consultation with the Director of Sales & Marketing on all matters.
- Maintain a personal up-to-date knowledge on all Anantara product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
- Approach personal sales activities from a strategic perspective, understanding the relative importance and priority of the current account base, and directing personal sales efforts accordingly.
- Continually review the actual production of each account against the potential for that account, and review suggestions for improvement with department leadership.
- Focus on assertively establishing new client contacts and developing detailed information on the potential revenues from these accounts.
- Achieve personal financial and non-financial performance objectives, working with department leadership to ensure these objectives are met.
- Take responsibility for your own professional development, ensuring that you have the financial literacy, negotiation and face-to-face selling skills needed to successfully do your job.
- Interacts effectively with sales, kitchen, vendors, competitors, local community, event team and other hotel departments in order to monitor guest satisfaction.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Anantara & Avani+
- Actively participate in client familiarization trips, site inspections, sales trips and roadshows as required to meet the sales targets of the hotel.
- Drive opportunities to upsell and cross-sell Anantara & Avani+ products
- Ensure that all administration is processed quickly and efficiently.
- Qualifications
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum of 3–5 years of experience in MICE Sales, preferably within an international hotel brand.
- Proven track record of achieving sales targets and developing new business opportunities in the MICE segment.
- Strong knowledge of the local and international MICE market.
- Proficient in Opera Cloud and EventDraw for event planning and sales operations.
- Excellent command of both spoken and written English; additional language skills are an advantage.
- Strong negotiation, presentation, communication, and relationship-building skills.
- Customer-focused with excellent interpersonal skills and the ability to build long-term client partnerships.
- Positive attitude, open-minded, proactive, and results-driven with a strong commercial mindset.
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