About this role
- Job Location:
- The Parq Building

Overview
- Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids.
- We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture.
- For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.
- The Marketing Executive will be responsible for executing marketing initiatives for anello and another new premium brand, across both online and offline channels. This role requires a highly organized, creative individual with a strong sense of fashion and brand aesthetics, as well as hands-on experience in KOL/influencer coordination, artwork briefing, and promotional campaign execution.Key Responsibilities
- Marketing Execution (Online & Offline)
- Support and execute marketing campaigns across digital platforms, offline platforms, retail stores (Free Standing &shop in shop) and events
- Coordinate with internal teams and external agencies to ensure smooth campaign rollout
- Assist in new collection launches, seasonal campaigns, and promotional activities
- Ensure consistent brand messaging and visual identity across all touchpoints
- KOL & Influencer Management
- Identify, Initiate, coordinate, and manage relationships with KOLs, influencers, and content creators
- Support campaign seeding, briefing, and content follow-up
- Monitor and evaluate KOL performance and campaign effectiveness
- Stay updated on influencer trends, especially within fashion and lifestyle segments
- Creative & Artwork Development
- Prepare clear and effective artwork briefs (AW briefs) for graphic designers
- Collaborate with graphic designers & visual merchandiser to ensure outputs align with brand direction
- Review and provide feedback on marketing materials including social content, visuals, and in-store assets
- Maintain strong attention to detail in visual storytelling and brand aesthetics
- Promotions & Campaign Mechanics
- Assist in developing promotion mechanics (e.g., discounts, bundles, GWP, collaborations) aligned with campaign objectives
- Coordinate execution across channels including e-commerce, social media, and department stores
- Coordinate with internal & external team to ensure that all promotions operate and execute effectively
- Ensure all promotional materials and communications are accurate and timely
- Digital & Content Support
- Support day-to-day management of social media platforms and content calendars
- Coordinate content creation and posting schedules
- Monitor engagement and provide insights for improvement
- Market & Trend Awareness
- Stay up to date with fashion trends, consumer behavior, and competitor activities
- Bring fresh, creative ideas to campaigns and content development
- Qualifications
- Bachelor’s degree in marketing, Communications, Fashion, or related field
- 2-4 years of experience in marketing, preferably in fashion, retail, or lifestyle brands
- Experience working with KOLs/influencers and campaign execution is a plus
- Understanding of creative processes and artwork briefing
- Familiarity with digital marketing and social media platforms
- Not the right fit? Set up email alerts as new job postings become available that meet your interest!
