About this role
- Job Location:
- Anantara Riverside Bangkok Resort

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
- Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
- The Assistant Director of Sales – Indian Weddings & MICE is responsible for driving revenue across the Indian Weddings segment and assigned MICE areas, combining proactive business development with strong reactive sales and conversion management.
- Key Responsibilities:
- Drive revenue and profitability across Indian Weddings and assigned MICE segments; manage key accounts and opportunities, maximize conversion, upselling/cross-selling, and develop new markets and strategic partnerships.
- Lead the Indian Weddings segment by developing relationships with wedding planners, DMCs, agencies and event partners; create account plans, market strategies and action plans to generate new, repeat and referral business.
- Manage MICE enquiries from initial enquiry to confirmation, including qualification, negotiation, proposal development, pipeline management and follow-up, while protecting rate integrity and commercial value.
- Collaborate with Marketing and Commercial teams on campaigns, packages, promotions and sales materials; monitor market trends, competitors and customer insights to strengthen hotel positioning.
- Monitor revenue, conversion, pipeline, pace and account production; prepare forecasts and reports, identify performance gaps and implement corrective action plans in collaboration with Sales, Revenue and Commercial leadership.
- Lead key Indian Wedding, MICE and VIP site inspections; ensure effective presentation of hotel facilities and seamless handover to Weddings, Events and Operations, including clear communication of commercial and client requirements.
- Support, coach and develop team members; share market intelligence and sales best practices; collaborate across Sales, Revenue, Marketing, Weddings, Events, Catering, F&B and Operations to maximize business opportunities.
- Maintain accurate sales systems, reports and documentation; ensure compliance with hotel policies, pricing and contracting standards, obtain required approvals, protect confidentiality, and support additional responsibilities assigned by management.
- Qualifications:
- Minimum 5 years of hotel sales experience, with strong exposure to Indian Weddings and MICE; previous Assistant Director of Sales, Senior Sales Manager or equivalent experience preferred.
- Strong network with Indian wedding planners, MICE agencies, DMCs, corporate accounts and event organizers, with proven experience handling weddings, incentive groups, conferences and large-scale events.
- Strong understanding of the Indian Weddings and MICE market, including source markets, booking patterns, customer requirements and competitive landscape.
- Proven track record in business development, lead conversion, revenue achievement and key account growth.
- Strong negotiation, presentation, communication and closing skills.
- Experience in large-scale or complex hotel operations, with the ability to collaborate effectively with senior management, Revenue, Events, Operations and Reservations teams.
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