About this role
- Why LINE MAN Wongnai
- LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
- As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
- Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
- What you’ll do:
- Develop a strategic plan & execution for an Influencer marketing campaign, support the various needs of the Influencer Marketing and Social Media team.
- Monitor overall company and competitors' social share of voices, develop a marketing strategy to maintain positive sentiment, and develop a KOL project to increase SOV, along with driving traffic.
- Reaching and recruiting KOLs to support the Influencers campaign.
- Keep up to date to develop innovative, creative, and unique approaches to influencer marketing campaigns.
- Monitor Influencer performance and work closely to optimize KPIs.
- Track payments and manage all documentation of Influencers.
- Evaluate the report on the performance of Influencer marketing campaigns.
- Ensuring the campaign is fully operational & processes are running smoothly, including planning, executing, maintaining good relationships with KOL, and reporting.
- Working closely with diverse teams (e.g., Social media team, marketers, designers, production, and business development etc.) in a fast-paced environment to execute relevant tasks.
- What you’ll need:
- Bachelor's Degree in Business/Marketing.
- At least 2-3 years of experience in working in Influencer Marketing or the social media field.
- Understand social media performance metrics and be detail-oriented.
- Good at communications & interpersonal skills, open-minded, willing to learn, proactive, diligent, responsible, hard-working.
- Having a good network with Influencers / KOLs / Groups / Talents / Clubs is a plus.
- Be familiar with using Microsoft Office (Word, Excel, PowerPoint), Email, Google Drives.
- Data-driven, Able to work in a fast-paced working environment under tight deadlines.
