About this role
- Why LINE MAN Wongnai
- LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
- As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
- Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
- What you’ll Do:
- Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
- Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
- Provide recommendations for performance improvement and tracking tools when needed
- Take the ownership and initiate optimization strategies.
- Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.
- Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.
- What you’ll Need:
- Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
- At least 1 year of experience with running Facebook Ads and performance optimization is a must.
- Familiarity with AppsFlyer and/or other MMP is a plus.
- Confident in processing and analyzing complex data sets using Excel or Google Sheet
- Strong analytical skills and isn’t afraid of deep dive analysis.
- A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
- Willing to learn about new concepts and methodologies.
