About this role
- Why LINE MAN Wongnai
- LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
- As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
- Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
- What You'll Do
- Own end-to-end growth initiatives for Group Order (GO) and Multiple Pick-up (MP) to drive business metrics including GMV, order and users
- Identify growth opportunities through customer insights, funnel analysis, and experimentation
- Prioritize initiatives based on business impact, feasibility, and investment efficiency
- Translate business opportunities into hypotheses and experiment roadmaps
- Partner closely with Product, Marketing and BI/ DS teams to launch and measure experiments
- Define success metrics, evaluate experiment results, and recommend next actions
- Deep dive into customer behavior, conversion funnels, and business performance to uncover key growth opportunities
- Build business cases using quantitative analysis and customer insights
- Translate complex analyses into actionable recommendations for stakeholders
- Lead cross-functional initiatives across Product, Marketing, Operations and Data teams
- Coordinate project timelines, align stakeholders, and ensure smooth execution
- Communicate progress, risks, and recommendations to senior management
- Monitor business performance and key growth metrics
- Identify performance gaps and propose initiatives to improve adoption, engagement, and retention
- Stay updated on industry trends and competitor initiatives to identify new opportunities
- What You'll Need
- Bachelor's degree in Business, Marketing, Economics, Engineering, or related fields.
- At least 3 years of experience in Growth, Strategy, Consulting, Product Strategy, Business Analytics, or related roles
- Experience in e-Commerce, Food Delivery, Marketplace, or Tech companies is preferred
- Strong analytical and structured problem-solving skills
- Comfortable working with large datasets using Excel / Google Sheets
- Able to translate ambiguous business problems into structured action plans
- Excellent communication and stakeholder management skills
- Strong project management skills with the ability to work across multiple teams
- Customer-first mindset with strong business ownership
- Curious and proactive in identifying opportunities
- Comfortable working in a fast-paced, highly ambiguous environment
- Data-driven but pragmatic in making business decisions
- Enjoys experimentation and continuous learning
