About this role
- Why LINE MAN Wongnai
- LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
- As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
- Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
- Owns the health, growth, and yield of the platform's ad marketplace - including pricing, inventory, budget utilization, and placement performance. This role serves as the critical bridge between day-to-day marketplace operations and strategic, cross-functional initiatives involving Data Science, Product, Sales, and Operations.
- What You'll Do
- Marketplace Analytics & Reporting: Own the ad-related P&L, monitor key performance metrics (volume, pricing trends, budget pacing), and maintain robust BI/SQL-based reporting to provide actionable insights.
- Pricing Strategy & Management: Define and execute pricing strategies, including routine base price configuration and optimization, promotional frameworks, and dynamic price experiments to drive merchant adoption.
- Inventory & Ad Load Configuration: Optimize the balance between sponsored and organic content across platform placements by collaborating with Data Science/Engineering to tune slot ratios, frequency caps, and ad indexing.
- Marketplace Diagnosis & Troubleshooting: Investigate and resolve performance fluctuations by analyzing eCPM ranking logic and ranking factors, ensuring alignment between client objectives and platform health.
- Campaign & Budget Optimization: Generate data-driven recommendations for merchant budgets and campaigns to optimize pacing, run-rates, and return on ad spend (ROAS).
- Strategic Project Leadership: Lead end-to-end strategic initiatives, including new product rollouts, reporting enhancements, and granular segment deep-dives.
- Stakeholder & Team Leadership: Serve as the primary cross-functional liaison (Sales, Product, Ops), representing the Marketplace in commercial reviews, while mentoring direct reports to drive day-to-day execution.
- What You'll Need
- Education: Bachelor’s degree in Business, Economics, Engineering, Statistics, or a related quantitative field.
- Experience: 4+ years of experience in ad marketplace management, ad tech, digital advertising operations, consulting, or digital marketplace strategy, ideally with direct exposure to pricing and inventory optimization.
- Analytical Skills: Advanced proficiency in Excel/Google Sheets and data visualization/dashboarding tools for continuous performance monitoring.
- Communication & Storytelling: Strong executive presentation skills (PowerPoint/Google Slides). You must possess an analytical mindset with the ability to translate complex data into actionable insights and strategic recommendations (answering the "so what?").
- Cross-Functional Collaboration: Proven ability to build strong relationships and align goals with Data Science, Product, Operations, and Sales teams.
- Technical Knowledge: Deep understanding of ad ranking mechanics, including eCPM, fill rates, auction dynamics, and ad load configuration, is a big plus.
