About this role
- About LEARN Corporation & OnDemand Education
- LEARN Corporation is Thailand’s leader in lifelong-learning EdTech. Guided by our conviction that “learning opportunities can improve one’s quality of life,” we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together. Our dream is to serve as a private “ministry of education,” upgrading education nationwide and preparing every learner for the future.
- OnDemand Education, a cornerstone of LEARN ecosystem, is more than a tutoring service—it’s a trusted pathway to students’ dream careers. Through flexible live and online courses, we cover every core subject—Physics, Chemistry, Biology, Mathematics, English—and all Thai university-entrance requirements (TCAS). By combining expert instruction with personalized learning technology, OnDemand Education sharpens exam readiness and equips learners to achieve their future aspirations.
- Join us and help the next generation turn ambition into achievement.
- Position Overview
- The Commercial Marketing Department Manager is responsible for leading the commercial marketing division to drive business growth, strengthen brand presence, and enhance customer engagement. This role manages 4 main teams: Commercial Planning, E-commerce, Creative & Production, and Branding & Engagement. The position requires strategic vision, strong leadership, and the ability to align marketing initiatives with commercial objectives across both online and offline channels.
- What you’ll drive:
- Strategic & Leadership
- Define and execute the commercial marketing strategy in alignment with company goals.
- Manage and oversee four main teams, providing direction, leadership, and performance management.
- Partner with Sales, Product, and Operations teams to deliver integrated go-to-market execution.
- Manage departmental budget and optimize resource allocation for maximum ROI.
- Monitor results, analyze market dynamics, and provide insights to senior management.
- Functional Oversight
- Commercial Planning (Go-to-Market)
- Develop and implement annual and quarterly go-to-market plans for both online and offline sales.
- Coordinate promotional calendars, pricing strategies, and campaign rollouts to support sales growth.
- Conduct market research and competitor benchmarking to ensure competitiveness and relevance.
- Evaluate campaign performance and adapt strategies to achieve commercial objectives.
- E-commerce
- Drive online growth through digital acquisition, performance marketing, and marketplace optimization.
- Oversee strategies to improve customer conversion, retention, and overall digital sales performance.
- Collaborate with product and technology teams to enhance user experience and checkout processes.
- Monitor and optimize performance marketing metrics to maximize ROI.
- Creative & Production
- Lead the development of creative assets across digital, social, and offline media channels.
- Ensure creative outputs align with brand identity and support both commercial and branding campaigns.
- Manage production timelines and ensure consistency in quality across all deliverables.
- Partner with internal stakeholders to deliver impactful creative solutions that enhance marketing effectiveness.
- Branding & Engagement
- Define and execute brand strategy for both Ondemand and its key educators.
- Build and strengthen customer engagement across social and digital platforms.
- Develop initiatives to increase brand equity, customer loyalty, and positive sentiment.
- Oversee social media planning, execution, and performance reporting.
- What you’ll bring:
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- 8+ years of marketing experience with at least 3 years in a leadership position.
- Proven expertise in commercial marketing, go-to-market planning, and e-commerce growth.
- Strong leadership and people management skills with experience managing multi-functional teams.
- Analytical, data-driven, and results-oriented approach.
- Excellent communication skills in Thai and English.
- Background in education, edtech, or consumer-focused industries is an advantage.
- Note: The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment.
- Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors.
- By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.
