About this role
- Job Description
- Job Purpose : The Marketing & Communications Manager leads the hotel’s marketing, digital and communications activities, with a strong focus on lifestyle positioning, destination storytelling, brand expression and commercial performance.
- The role is responsible for translating the hotel’s brand identity into engaging and distinctive content across all guest touchpoints. The Manager is expected to bring fresh, creative and out-of-the-box ideas, while understanding and appropriately applying Accor and the relevant brand guidelines.
- The role goes beyond traditional hotel marketing: it is about creating desire for the hotel and destination, building a recognizable personality and connecting guests with the lifestyle and experiences the property offers.
- Reporting Lines & Key Interactions : Reports to: General Manager
- Key Internal: Sales, Revenue Management, Reservations, F&B, Operations, Finance, People & Culture and Creative/Design teams.
- Key External: Media, journalists, influencers, content creators, local businesses, community partners, tourism partners, agencies and freelancers.
- Primary Responsibilities
- Brand, Creative & Lifestyle Marketing
- Own the hotel’s marketing expression and ensure a clear, distinctive and consistent personality.
- Ensure marketing and communications are aligned with Accor and applicable brand guidelines, while encouraging creative interpretation and fresh thinking.
- Develop compelling visual and written content that communicates the hotel's lifestyle, mood, experiences and sense of place.
- Manage creative briefs and quality of photography, videography, design and content.
- Avoid generic or overly corporate communication and continuously seek more engaging and authentic ways to tell the hotel’s story.
- Maintain a high-quality library of approved creative assets.
- Destination & Local Storytelling
- Bring the local destination, culture, food, people, history and lifestyle into the hotel's content and communications.
- Identify local creators, businesses, experiences and stories that can strengthen the hotel's positioning.
- Build relevant relationships within the local community and with media and content creators.
- Own the marketing calendar, including relevant local, national and international cultural moments.
- Digital & Commercial Performance
- Develop and execute the annual Marketing & Communications plan and manage the related budget.
- Drive performance across website, social media, CRM, loyalty and other direct channels.
- Work closely with Sales, Revenue and Reservations to support demand, direct bookings, occupancy and revenue.
- Develop targeted campaigns around need periods, F&B, experiences, events and commercial opportunities.
- Monitor results and continuously adapt activity based on performance and market trends.
- PR & Communications
- Manage PR, media relations, influencer collaborations and relevant partnerships.
- Identify genuine stories and experiences within the hotel that can generate meaningful exposure.
- Ensure all external communication is engaging, accurate and aligned with the hotel's positioning.
- Work closely with F&B and Operations to create content around the hotel's experiences and offerings.
- Team & Creative Partners
- Lead, coach and develop the marketing team with a focus on creativity, accountability and quality.
- Build and manage a strong network of photographers, videographers, designers, agencies and other creative partners.
- Ensure external partners understand the brand and deliver work to the required standard
- Key Expectations The Manager is expected to balance brand consistency with creative freedom. Brand guidelines should provide the foundation, not limit creativity.
- Success means creating marketing that is:
- Distinctive – recognizably ours
- Relevant – connected to our guests and destination
- Creative – fresh, unexpected and engaging
- Authentic – reflecting the real hotel and local community
- Commercial – contributing to demand, revenue and direct business
- Main Challenges
- Balancing creative ideas with brand alignment.
- Building a distinctive lifestyle identity while maintaining brand consistency.
- Turning local culture and destination experiences into authentic storytelling.
- Balancing short-term commercial requirements with long-term brand development.
- Maintaining consistent quality across multiple channels and creative partners.
- Qualifications
- Knowledge & Experience
- Bachelor’s Degree in Marketing, Communications, Creative Industries or related field.
- Minimum 5 years’ relevant marketing and communications experience, preferably in hospitality, lifestyle, resort or design-led environments.
- Strong digital, social media, content, PR and CRM experience.
- Strong knowledge of Instagram, TikTok and visual-first platforms.
- Experience working with photographers, videographers, designers and creative agencies.
- Good understanding of hotel commercial performance.
- Strong appreciation of Thai culture, local communities and destination storytelling.
- Excellent written and spoken English and Thai.
- Core Competencies
- Creative & strong visual eye
- Lifestyle and destination mindset
- Strong brand understanding
- Commercially driven
- Culturally curious
- Proactive and accountable
- Excellent attention to detail
- Agile and adaptable
- Strong communicator and team player
- Role Definition
- The Marketing & Communications Manager is the storyteller, creative guardian and commercial marketer of the hotel — making the property visible, desirable, relevant and memorable while connecting the brand with its destination, community and guests.
