About this role
- Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
- Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
- We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.
- We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
- We are looking for a Lead PPC Specialist.
- Your main tasks will be:
- Own and evolve the global Paid Search strategy across our products portfolio, with primary responsibility for Google Ads and additional ownership of Microsoft Advertising where relevant;
- Lead, coach and develop the Paid Search team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding;
- Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly search spend;
- Design scalable account and campaign structures covering keyword strategy, match types, negative keywords, search-query mining, bidding, RSAs, DSA and Performance Max where appropriate;
- Lead the implementation and optimization of pLTV-based conversions and conversion values: partner with Analytics and Engineering to validate predicted lifetime value, conversion mapping, value uploads and signal quality, then use these signals in value-based Smart Bidding;
- Establish a rigorous experimentation program using Google Ads Experiments to A/B-test bidding strategies, campaign structures, match types, ads, landing pages and pLTV optimization approaches;
- Apply sound statistical methods to experiment design and interpretation, including hypothesis definition, sample-size and power considerations, confidence intervals, significance, seasonality and test contamination;
- Oversee conversion tracking, Enhanced Conversions, offline conversion imports, attribution and reporting across app, mobile web and desktop; identify data gaps and drive remediation;
- Analyze search demand, auction dynamics, marginal returns and conversion-funnel performance to identify scalable growth opportunities and present decision-ready recommendations;
- Collaborate with Analytics, Engineering, Product, CRO, Creative and Localization teams to improve acquisition economics and landing-page performance across international markets.
- We expect from you:
- Expert-level knowledge of Google Ads Search, including account architecture, keyword and search-query strategy, match types, negative keywords, RSAs, DSA, auction dynamics, policy compliance and international scaling;
- Advanced knowledge of Google Smart Bidding: Maximize Conversions, Target CPA, Maximize Conversion Value, Target ROAS, portfolio bid strategies and the conditions required for stable learning and scale;
- Hands-on experience implementing and optimizing campaigns against predicted lifetime value (pLTV) conversions or conversion values, including offline conversion imports, Enhanced Conversions, API-based value uploads, signal validation and bidding calibration;
- Proven experience designing and running A/B tests through Google Ads Experiments, including bidding, campaign structure, match-type, ad-copy and landing-page experiments;
- Strong statistical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance, seasonality, multiple-testing risk and common sources of bias;
- Advanced understanding of performance economics and funnel metrics: CAC/CPA, pLTV, ROAS, LTV-to-CAC, payback period, conversion lag, marginal CPA/ROAS, CVR, CPC, CTR and impression share;
- Deep understanding of measurement and attribution across app, mobile web and desktop, including GA4, Google Tag Manager, Enhanced Conversions, offline conversion tracking and data-driven attribution;
- Advanced Excel/Google Sheets skills and working proficiency with SQL, BigQuery and BI tools for campaign, cohort and funnel analysis;
- Strong capability in budget allocation, forecasting, scenario modelling, marginal-return analysis, pacing and executive-level reporting for high-spend international accounts;
- Experience with Microsoft Advertising, Search Ads 360, Google Ads Scripts or other automation tools is a strong advantage;
- Proven ability to build scalable campaign-management, experimentation, analytics and quality-assurance processes for a team.
- What do we offer:
- REMOTE OPPORTUNITY to work full-time;
- The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
- Vacation 28 calendar days per year;
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
- Bonuses up to $5000 for recommending successful applicants for positions in the company;
- 50% payment for professional training, international conferences, and meetings;
- Corporate discount for English lessons;
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
- Sounds good? Join us now!