Who This Role Is For
We're hiring across two levels in this track. Apply once — we'll calibrate during the interview.
- Account Manager (3–5 yrs) — You own a client brand portfolio end-to-end as an individual contributor. You think like a brand strategist and execute like a commerce operator.
- Senior Account Manager (5–8 yrs) — You own larger or more strategic brand portfolios, manage 1–2 indirect reports, and sit shoulder-to-shoulder with the Account Director on planning, growth, and client leadership.
About The Role
As Account Manager / Senior Account Manager, you'll own the brand, marketing, and
commercial growth of an assigned client portfolio — translating brand strategy into executable plans across TikTok Shop, Shopee, Lazada, and beyond. You'll partner closely with client brand teams, internal Ripples functions (IMC, media, livestream production, creative, operations, fulfillment), and the Account Director.
This is a hybrid role: part senior client partner, part brand strategist, part commercial operator.
At the SAM level, you'll also start growing the next generation of the team.
Key Responsibilities
• End-to-End Brand Ownership: Own the brand strategy, GTM, and commercial performance
of an assigned client portfolio. Translate client objectives into integrated plans that drive
sales, share, and brand health.
• Client Partnership: Serve as the primary day-to-day partner for the client — lead business
reviews, planning sessions, and performance discussions. Build trust as a strategic advisor,
not just an executor.
• Marketing Campaigns & GTM: Plan and execute integrated 360 campaigns across product launches, hero SKU activations, and seasonal moments. Lead go-to-market from concept through post-launch review.
• Social Commerce Strategy & Execution: Direct the livestream, affiliate, short-video, and
creator playbooks for the brand. You're accountable for the calendars, the outcomes, and the next experiment to try.
• E-commerce & Retail Activation: Drive growth across TikTok Shop, Shopee, Lazada, and DTC; build the playbook for entry into modern trade and premium retail when the brand is ready. Own merchandising, promo calendars, and channel-level performance.
• Performance & Insights: Monitor sales, campaign performance, traffic, conversion, and platform KPIs. Translate insights into clear next plays — landed in decision-ready reports for the Account Director and client.
• Commercial Growth: Drive account growth through upselling, cross-selling, and identifying new opportunities. Support commercial negotiations, budgeting, and forecasting alongside the Account Director.
• Cross-Functional Orchestration: Quarterback Ripples' delivery engine for your portfolio — IMC, media, livestream production, creative, operations, fulfillment — to execute campaigns on-brand, on-time, and on-target.
• (SAM only) Team Leadership & Talent Development: Lead, coach, and grow 1–2 indirect reports. Set clear KPIs and expectations, give feedback that compounds, and build a culture of ownership and learning.
Qualifications
• Account Manager: 3–5 years of experience in account management, brand management,
marketing, e-commerce, or trade marketing.
• Senior Account Manager: 5–8 years of experience, including hands-on people leadership or substantive mentoring of juniors.
• Proven track record growing brands on TikTok Shop, Shopee, and Lazada, with hands-on experience across livestream, affiliates, short video, and creator/KOL programs — you understand how the social commerce flywheel actually spins.
• Strong commercial mindset — you can read a P&L, drive negotiations, and find the next
pocket of growth.
• Excellent client communication, presentation, and stakeholder management — you can hold the room with senior client partners.
• Data-focused with strong analytical and problem-solving skills; advanced Excel / Google Sheets and confidence with platform analytics.
• AI fluency is a baseline expectation, not a bonus. You actively use AI tools (ChatGPT,
Claude, image/video generators, analytics co-pilots, automation tools) to scale output,
sharpen decisions, and unlock leverage across your work and team.
• Working-level English to partner with global brand clients and regional stakeholders.
• Bachelor's degree in Marketing, Business Administration, Communication Arts, or related fields.
