AVEVA is creating software trusted by over 90% of leading industrial companies.
External Job Title: Marketing Manager, SEA & India
Reports to: Marketing Director, SEA & India
Region & Area: Malaysia/Singapore
Job Purpose
To architect and execute integrated marketing strategies for the SEA markets, directly driving the sales pipeline and strengthening AVEVA's position as a leader in industrial software. This role is a strategic orchestrator, responsible for translating global marketing initiatives into high-impact, localized campaigns that drive demand, acquire new customers, and build a powerful brand presence across diverse markets.
Main responsibilities
- Develop and own the end-to-end execution of the regional marketing plan, integrating brand, demand, and partner activities to generate qualified leads and accelerate pipeline from large-scale industry conferences to targeted roundtables and webinars
- Localize and execute global campaigns ensuring relevance and maximum impact in SEA and India.
- Manage the regional marketing budget, ensuring efficient allocation and a clear return on investment for all activities.
- Track, analyze, and report on marketing-sourced pipeline, conversion rates, and campaign ROI, providing regular insights to sales and regional leadership.
- Cultivate strategic alliances with key government bodies, industry associations, and academic institutions to boost AVEVA's influence and thought leadership.
- Generate powerful, localized content in collaboration with customers and partners, including case studies, testimonials, and co-branded assets that build trust and showcase our expertise.
- Localize and promote global content (reports, whitepapers, articles) to ensure it resonates with local market needs and cultural nuances.
- Work closely with sales leadership and account teams to align marketing activities with key accounts and territory plans.
- Act as the local brand guardian, ensuring all marketing outputs and communications adhere to AVEVA's global brand standards.
Important Working Relationships
- Internal: Sales Leadership & Account Executives (SEA); Global Brand, Communications & Performance Marketing Teams; Regional General Manager; Channel & Alliance Partners Team.
- External: Customers & Prospects; Industry Associations & Government Bodies; Media & Industry Analysts (local support); Marketing & PR Agencies.
Knowledge, Skills & Experience Required
- 10+ years of B2B marketing experience, with a proven track record in demand generation and pipeline management within the technology/industrial software sector and hands-on experience with Account-Based Marketing (ABM) strategies.
- Strong understanding of the complex B2B sales cycle and experience working directly with sales teams to achieve shared revenue goals.
- Exceptional project management skills with the ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed environment.
- Data-driven marketer, proficient in marketing automation (e.g., Marketo) and CRM (Salesforce) platforms, with experience in objective-driven reporting, analytics, and leveraging AI tools to optimize marketing performance and streamline project management.
- Strong cultural awareness and experience marketing across the diverse SEA regions.
- Familiarity with industrial software.
- Experience in building industry relationships and hosting executive-level events like roundtables and panels.
- Hands-on experience with Account-Based Marketing (ABM) strategies is a strong plus.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: https://www.aveva.com/en/about/careers/
Singapore Benefits include:
Parental leave, additional leaves including emergency leave, childcare leave and extended childcare leave, well-being support, flexible benefits, group insurances, car Allowances (depending on the role), company’s gift.
It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
Hybrid working
We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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Job Purpose
The E-commerce Business Development Director is responsible for driving business growth, acquiring new clients, expanding revenue opportunities, and developing strategic partnerships across e-commerce, social commerce, and digital commerce services.
The role leads the end-to-end business development process, from opportunity identification, solution development, proposal preparation, commercial negotiation, and contract closure through to business handover.
Key Responsibilities
• Develop and execute business development strategies aligned with revenue and profitability
targets.
• Identify and acquire new clients across e-commerce, social commerce, digital marketing, live commerce, and related services.
• Build relationships with senior decision-makers and strategic business partners.
• Lead client meetings, business pitches, proposal development, pricing, and contract
negotiations.
• Translate client requirements into integrated commercial solutions.
• Work closely with Account Management, E-commerce Operations, Marketing, Content,
Creative, Live Commerce, Influencer, Finance, and other relevant teams.
• Manage sales pipeline, revenue forecast, conversion rate, deal value, and closing plans.
• Ensure proposed solutions are commercially competitive, operationally feasible, and
profitable.
• Identify cross-selling, up-selling, contract renewal, and account expansion opportunities.
• Develop partnerships with platforms, technology providers, agencies, logistics providers, and other ecosystem partners.
• Ensure effective handover of new clients to Account Management and operational teams.
• Monitor market trends, competitors, platform developments, and new business
opportunities.
• Lead, coach, and develop the Business Development team.
• Establish business development processes, reporting standards, and commercial governance.
Qualifications
• Bachelor’s or Master’s degree in Business Administration, Marketing, E-commerce, Digital Business, or a related field.
• At least 10 years of experience in Business Development, Commercial, Sales, E-commerce, Digital Marketing, or related fields.
• At least 5 years of experience in a senior management or leadership role.
• Proven track record in acquiring clients and achieving revenue targets.
• Strong understanding of e-commerce, social commerce, marketplace operations, and digital services.
• Experience in strategic pitching, solution development, pricing, and contract negotiation.
• Strong commercial, financial, presentation, and stakeholder-management skills.
• Good command of written and spoken English.
About The Role
As Business Solution Lead, you're the senior operator who turns complex brand problems into Ripples solutions — and then closes them. Reporting directly to the CCO with no team beneath you, you're deliberately a solo seat: we rebuild the bundle for every client we win, and the scoping, pricing, and pitch are senior work that doesn't scale by adding juniors.
You'll work the CCO's named account list and the deals that come in through senior channels — brands that need to buy an
end-to-end solution across our seven service lines (Commercial Live, Fulfillment, Affiliate, Shop Management, KOL, Video
Production, and — selectively — Marketing), not a point service. You'll partner with delivery leads to build the right mix (not
the biggest one), price it, prove we can staff it at margin, pitch it to brand leadership, and hand delivery to the cluster manager
at signature. The commercial relationship stays with you — for the next deal, and the next.
Your five-step mandate:
1. Target — Work the CCO's named account list and meet existing clients to find the next service line.
2. Solution — Build the bundle with delivery leads across our seven service lines. Right mix, not biggest mix.
3. Feasibility — Price the package. Prove we can staff it and deliver at margin.
4. Pitch — Present to brand leadership and close the commercial terms.
5. Hand over — Cluster manager takes delivery at signature. The commercial relationship stays here, for the next
deal.
Key Responsibilities
1. Win new clients — solutioning, then the pitch
• Turn a brand's problem into a Ripples bundle — scoped across seven service lines and made real by pulling in the
right delivery leads early.
• Work the accounts the CCO names — the deals we decide to go after, not only the ones that come in.
• Present to the brand's senior leadership and close the commercial terms.
• You own new-business PC1.
2. Grow the clients we have — upsell and cross-sell
• Sit with existing clients and their cluster manager to find the next service line, then scope and close it.
• Keep the commercial relationship after the cluster takes delivery, so there is always someone whose job is the next
deal.
• You own the client relationship.
3. Prove we can deliver it — package feasibility
• Price the package, confirm we can staff it, and model the margin before anything is promised.
• Say no — to a bad-fit brief, an unbuildable scope, or a price that only works on paper.
• You own what we promise.
Qualifications
Must-have — no offer without these
• Consulting mind: 5+ years with a management consulting skillsets — or the same structured problem-solving
muscle built elsewhere.
• Commerce fluency: Background in commercial, retail, or e-commerce. People from the sector pick up seven
service lines far faster.
• Client-facing: You've sold and presented to senior client stakeholders, and can hold the room without being carried.
• Numbers: You build and defend a feasibility model. You read a P&L. You aren't talked out of the maths.
• Agile: Small team, no support layer. You go the extra mile because the job needs it — not because someone asked.
Strongly wanted — the tie-breakers
• AI fluency is a baseline expectation, not a bonus. You actively use AI tools (ChatGPT, Claude, image/video generators, analytics co-pilots, automation tools) in daily work —research, modelling, deck-building — as your
default, not a claim.
• Language: Fluent English is required. Chinese or Korean is a real plus for the brands we're chasing.
• Range: You move between a founder conversation, a delivery lead's staffing plan, and a pricing model in the same
day.
• Judgement: Willing to say no to a bad-fit brief — including one that came from the top.
How We'll Assess You
Four steps. We test the work, not the CV.
1. Scoping case — We give you a real brand brief. You build the bundle and defend why those service lines and not
the others.
2. Feasibility — You price it, staff it, and show the margin. We push on the assumptions.
3. Pitch — You present the solution to a panel, as you would to the client.
4. AI demonstration — You show how you used AI to get there — the tools and the thinking, not a claim.
Red flag: A relationship-only seller who needs someone else to build the scope. This isn't that seat.
What You'll Get
• Direct report to the CCO — one of seven at that layer — with a mandate to build a brand-new function that shapes
how Ripples wins the next tier of business.
• End-to-end ownership of the deals that matter most: from scoping to signature to onboarding, across seven service
lines and some of Thailand's most complex brand engagements — global sportswear, consumer electronics,
dermatology beauty, and FMCG.
• New-business PC1 target set at appointment— a clear number, a direct line of sight to impact.
• Work at the leading edge of AI-powered commerce — building ways of working that most agencies haven't
figured out yet.
• Fast-track your career in a hyper-growth commerce company (20 → 200+ in two years).
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