Full-time4 days ago
Role Description
The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.
Key Responsibilities
- Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross functional needs of Pfizer Vaccines to strengthen Pfizer Vaccines position among HCPs community and public.
- Develops brand plan by tailor regional/global brand strategies to local market needs, and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments
- Leads external interaction with government & academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships to maximize vaccines penetration
- Drive innovation in a highly dynamic and competitive market by challenging the status quo
- Integrate digital solutions and omnichannel approaches to create exceptional customer experience
- Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to achieve brand goal
- Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs
- Lead promotional activity execution through collaboration across functional team and align with Pfizer & local regulations
- Develop new KOLs and engage existing KOLs to sustain strong networking and market development
- Establishes strong working relationships at Local and Regional and across functions
- Lead training for Customer Facing Team on product positioning and strategies
Key Accountabilities/Deliverables
Accountable
- Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights.
- Tactical Plan: Detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget
- Work closely with relevant cross functional team to develop and execute brand assess & affordability plan
- Develop Brand Op Plan, Long-range forecasting, LE, influence brand target and brand A&P allocations
- Active prioritization, allocation, and execution of country brand budget; making trade off decisions based on the best ROI for the business
- Monthly commercial performance insights; opportunities and risks assessment in line with market evolution
- Campaign Development: Adapt regional/global content to specific country needs
- Promotional Meetings: Speaker identification, drive content and manage compliance review of materials
- Validate brand-specific messages, design training (w/medical, regulatory)
- FF capability building through insights and training (with Sales Managers/ trainers)
Qualifications:
- At least 5-year pharmaceutical experience with at least 3 years in Marketing
- Bachelor’s Degree in Pharmaceutical Science, medical science with MBA desired
- Vaccine or Infectious diseases therapeutic experience preferred
TECHNICAL SKILLS REQUIREMENTS
- Marketing and Strategic Planning Excellence
- Operational Excellence
- Customer Centricity
- Track record of strong marketing execution
- Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)
- Resilient- responds to change with agility and optimism and innovation Effective prioritization among/across brands in a resource-constrained environment
- Good Interpersonal & leadership skills
- Proficiency in English and local language and tech savvy (AI as advantage)
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Full-time2 weeks ago
Role Summary
Develop and deliver training that equips customer facing colleague to communicate product benefits and Pfizer’s pro-innovation and pro-patient, supporting broader patient and provider reach and improved patient outcomes.
The CET Training Manager reports to the CET Training Lead – EMAsia & MERA Hub.
Partner with global, regional and local stakeholders to address affiliate training needs in line with EM CET strategy.
Drive change and align training practices across EM while maintaining local training service continuity.
Represent CET to colleagues and business stakeholders, implementing global strategies in the assigned market.
Collaborate with above-market CET teams, the Vietnam/Thailand cluster Commercial team and local stakeholders.
Role Responsibilities
- Engage key stakeholders in Thailand/ assigned country including Country Manager, Category Lead, Customer Engagement Lead, People Experience, etc to provide consultation for organizational learning strategy and priorities
- Lead the development of responsible market training plan ensuring business requirements are met through development and execution of customer facing colleague training services that are efficient and valued in alignment with Go to Market Excellence
- Delivery of in-scope training programs, projects and initiatives that addresses business needs and priorities. Master the application of multiple delivery modalities to effectively deliver training programs that address identified capability needs within budget.
- Effectively engage with Business Unit clients to define and deliver learning initiatives that have quantifiable value and impact. Work closely with a marketing team to understand a promotion strategy and then incorporates this strategy into the training program for CFC. Coordinate brand trainings with subject matter experts (Medical and Marketing).
- Deliver live instructor-led learnings agnostic to topic (primary focus Customer Facing role Skills and Tools/Therapeutic Area/ Product Knowledge)
- Establish regular touch points to discuss field coaching observations and accordingly build/implement the appropriate training sustainability solutions.
- Drive the change management of Pfizer ecosystems (tools and processes) to EM standards in conjunction with the BU heads and other CLT stakeholders.
- Make use of training evaluation tools and partner with the business to discuss training metrics, outcomes and generate insights for continuous improvement.
- Ensure compliance of training content/activities and approval system is followed with the proper documentation in place. Monitor the adherence to streamlined local review and approval of learning materials
- Track training Interventions using multiple modalities and tools (Face-to-face, Virtual, Social Learning, Micro-Learning, etc.)
- Collecting and providing country specific learnings and performance metrics that support continuous improvement
- Seeks opportunities to streamline Training delivery. Set performance standards and establish/document training certification process to ensure all trainees are certified on critical capabilities that enable them to manage successful customer facing interactions.
- Contribution to the EM & Global Training strategyProvide local market insights to the global and EM learning strategy teams to ensure the global offering meets the complex local requirements.Contribute to the development of the training Operating Plan to agree key training priorities in line with the business needs, and secure budget.Secure alignment of the local training activities to the EM training strategy.
Qualifications
- Bachelor's degree required as a minimum
- Min. 5 years of professional experience. Min 5 years in function or transferable experience.
- Sales and marketing experience would be preferable.
- Candidates should be based in the Bangkok.
- Evidence of successful cross-functional & cross-cultural working and ability to collaborate
- Evidence of a Leadership style that results in a positive impact on colleagues at all levels and disciplines
- Experience of presenting and working at a BU Leadership level or Regional and Global Brand team level
- Proven track record in change management and strategic leadership with evidence of problem solving and decision making to positively impact business results
Skills and Knowledge
- Strong knowledge in Thailand pharma industry and digital trend
- Demonstrated training delivery, strong facilitation and collaboration skills, or transferable experience
- Strong analytical skills, ability to analyze information, ability to synthesize problems and develop innovative solutions and strategies.
- Excellent communication and stakeholder management skills (both face-to-face and virtual environment)
- Proficient in project management skills. Proven ability to drive execution of strategies.
- Proficient in common technical tools and Training platform
- Language skills: fluent in Thai and English
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Sales Training
Full-time19 weeks ago
ROLE SUMMARY
- Lead organization strategic planning and flawless execution to unify company growth either business and people by work with cross functional team and cross-BU
- Supervise Launch Excellence Lead and Sales Operation Team (SO)
- Chief of staff – Act as cluster point of contact either local or regional/global
- Critical leadership position reporting to the CL to manage the books of business, operational effectiveness and growth aspirations for the cluster.
- Manage the end-to-end op plan and op plan process for the cluster inline with region; success of this role will be defined by the seamless execution of the operating plan.
ROLE RESPONSIBILITIES
1.Organization strategic development
- Lead cross BU/category strategy decision and coordinate cross functional team to develop operating plan (OP) and lead teams to set strategic direction, provide guidance and prioritize resource allocation to achieve financial & operating plan ambition.
- Support Cluster Lead for company-wide initiatives includes culture shaping, business review and talent development and any projects assigned.
- Anticipate, influence and negotiate with key stakeholders to gain insights, needs and requirements to develop, build and maintain external partnership and accelerate further growth
- Influence senior leadership within Pfizer and shape external environment to identify new commercial opportunities to accomplish broad business objectives
2.Leadership and team management
- Act as cluster point of contact to regional/ EM /global for new commercial initiatives and country/cluster performance monitoring
- The member of leadership team (LT) and key contact point for LT to consolidate and lead organization business/people activities e.g. POA/Annual plan/talent development plan/internal communication
- Supervise launch excellence process to integrate cross-functional efforts leading to successful breakthrough launches as well as builds market expertise in launch planning and execution.
- Lead early stages of new assets strategic planning, as early as 3 years prior to launch. Is responsible for initial assessment and recommendation for Pfizer assets/BD in the pipeline and prioritize launches across categories at the country/cluster level and coordinates resource allocation to support launch planning.
- Lead & Supervise MEET/MAPP (Event) related operation team under Pfizer code of conduct and develop better solution to reduce the waiting time
3.Transformation lead
- Point of contact for EM transformation initiative and lead country/cluster to transform culture/ process/ people mindset/ and innovative solution
QUALIFICATIONS
- 10-12 years of experience in commercial roles. Healthcare pharmaceutical domain is preferred. Proven successful track record is a must. Strong passion and experience for business management and Innovation.
- Strong ability to unite people under new ideas and ways of working – Strong agent of change to bring others to think and act differently. Ability to evaluate and correct by teaching and coaching the progression of colleagues towards a plan and its goals.
- Demonstrated strong cross-functional working skills to lead, inspire, inform and develop colleagues’ knowledge in relation with business management and the redefinition of the Pfizer Value to customers. Ability to deliver stretching results through others in matrix complex working situations. Excellent communication and presentation skills.
- Knowledge of pharmaceutical industry, evolving Global healthcare environment and emerging digital health movement would be an advantage.
- Willingness and ability to travel nationally and internationally as required
- Strong operational rigor, ability to focus the organization on high end optimization and transformation strategies and programs with exceptional project management and leadership.
- Strong business acumen and commercial expertise to be the go-to person/ second in charge to the CL for all commercial decision making.
- High end communication skills to align, navigate, manage and present to high-level/ high impact stakeholders within the organization.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Mkt & Sales/Commercial Bus
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