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SHOPLINE is a DIY e-commerce platform that empowers merchants in Asia to launch their own standalone online store. Our differentiation lies in our simplistic setup process, native language support, regional payment methods and the fact that the entire experience is optimised for mobile. All shops are completely responsive and adapts to all screen sizes so the customer experience is consistent on every device. Our goal is to empower small businesses in Asia with simple-to-use tools that complements the way they do business and allowing them to succeed in e-commerce. The long term vision is to build a complete social e-commerce platform that drives value to both merchants and consumers.