ซารียะฮ์ สงชัย

About

Business Analytics and Strategy professional with 3+ years of experience spanning business operations, project management, collections strategy, and portfolio analysis. Skilled in analyzing business performance, industry trends, and customer portfolios to identify risks, uncover opportunities, and support data-driven decision-making.

Experience

1. Management Trainee
   Charoen Pokphand Group (Thailand)
   2023-08 — 2024-03

   Results-driven Retail Operations Specialist with proven success in managing end-to-end branch performance for Lotus’s Go Fresh in Bangkok. Skilled in driving profitability across B2C, B2B, and O2O channels by executing targeted commercial strategies, optimizing inventory, and reducing Bad and Return to Cost (RTC) by over 10%. Pioneered the store’s first B2B sales model—partnering with Makro under CP Axtra to double local B2B revenue—while tripling O2O sales and maximizing B2C campaign performance.

2. Project Manager
   CP Axtra (Thailand)
   2024-04 — 2024-12

   Selected as part of a team assigned to turn around six underperforming Lotus’s Go Fresh branches in Nakhon Ratchasima. Analyzed branch-level financial statements and performance data to identify key drivers of losses and develop targeted improvement strategies tailored to each branch. Achieved #1 ranking nationwide for B2B sales growth among Lotus’s Go Fresh branches.

3. Collection Strategy
   Siam Kubota Leasing (Thailand)
   2025-01 — 2026-04

   Joined the Collections Strategy team overseeing nationwide Repossession & Loss management for agricultural equipment financing, analyzing delinquency drivers and developing strategies to minimize credit losses. Analyzed customer payment behavior and characteristics, segmenting customers based on individual profiles and delinquency patterns to provide actionable insights for business units and senior management. Developed and monitored repossession and auction KPIs aligned with the company’s profitability targets. Conducted Thailand agricultural market and customer analysis, with a primary responsibility for rubber and oil palm sectors.

Education

1. Khon Kaen University
   Bachelor of Economics · Bilingual Program: Thai-English
   2019-07 — 2022-11

Skills

Role preferences

Open to roles

Data analyst, Business analyst, Market analyst, strategist, Project Manager