Barun Sharma
Growth and Content Marketer
About
clGrowth and content marketer with over three years of experience leading GTM, paid social, and full-funnel strategy for real estate, mortgage, and AI products, most recently at NASDAQ-listed proptech company reAlpha. Known for building lead generation engines that bring in high-quality buyers at a fraction of the typical cost, and for keeping brand voice sharp through product launches and company growth. Started out as a software engineer, which shapes a data-driven approach to creative testing, paired with a storyteller’s instinct for what makes people act.
Experience
- Growth MarketerNaamche2023-01 — 2025-09
Joined as the first marketing hire and ran content, social, and growth across Naamche’s products and parent brands. Launched The Status Code, a weekly AI newsletter, and grew it from 0 to 1,500 subscribers at a 35% open rate, well above the 25% industry average. Led GTM strategy across Naamche and reAlpha: 4 product launches with 1,000+ combined signups in the first month post-launch.
- Growth and Content MarketerreAlpha2024-06 — Present
Co-owned GTM and full-funnel strategy across Refinance and VA Loan campaigns, acquiring 15K mortgage and 9K real estate B2C leads and driving CPL to ~$9 in a category where most teams sit at $30+. Improved high-income lead volume 50% quarter-over-quarter within strict ad categories, and lowered annual lead costs 15% and qualified lead costs 67% through continuous messaging and creative testing tied to targeting and landing flow. Shipped launch messaging for the AI product lineup (GENA, reAlpha BRAIN, CLAIRE, and the AI Loan Officer Assistant) and carried product messaging through four acquisitions, keeping brand voice consistent as the company tripled in surface area.
Education
- Apex College | Pokhara UniversityComputer Information Systems
- Asian Institute of TechnologyMSc · Business Analytics and Digital Transformation
Skills
Role preferences
- Open to roles
- Marketing Manager, Performance Marketer, Growth Marketer