A Digital Account Manager is responsible for planning, developing and managing a clients’ digital strategy to achieve their objectives, whether it is to increase their online presence or to improve their digital marketing campaigns.
Additionally, most Digital Account Managers are also responsible for forging strong, lasting relationships with new and existing clients. They spend much of their time collaborating with marketing and sales teams, implementing strategies that align with client’s requirements. It's a high-pressure role, but also a well-paid one.
What makes a great Digital Account Manager? Dive in to find out!
1. Great Interpersonal Skills
Strong interpersonal skills and a sociable demeanor can’t be underestimated. After all, you will be collaborating with internal and external stakeholders. Moreover, a Digital Account Manager will have to communicate effectively what their client needs and wants to his or her team members.
As a company representative, an Account Manager has to excel at communicating in person, over the phone, via email, and across teams.
2. Critical Thinking & Problem-Solving Skills
Being a Digital Account Manager means that you will be the first form of contact for the clients. Clients would expect sound feedback and suggestions that can help their businesses reach another level in the digital world. In order to impress the client and secure the best deal possible, an Account Manager will need to be a reactive problem-solver.
The ability to think critically is a must-have skill for long-term strategic planning. After all, if the Digital Account Managers are unable to solve issues, how can the client trust them with their digital assets and money?
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3. Time Management Skills
Most of the time Digital Account Managers manage several clients at the same time. They have contact with each level of the business, therefore they need to be careful with their time. After all, we only have 24 hours a day. In order to make full use of their time at work, Digital Account Managers will have to manage their time effectively.
Prioritizing tasks and keeping track of things is crucial when you have a lot on your plate. Time management will also help to avoid possible complications: ensure that all projects are being followed up and delivered in a timely manner to the clients.
4. Digital Literacy and Tech Skills
This is where Digital Account Managers shine. They are account managers that possess an in-depth knowledge of online marketing and technology. Understanding tech is what makes them different from account managers.
In order to provide sound feedback to clients and to provide suggestions that are useful to the clients, a Digital Account Manager will need to have an in-depth knowledge of online marketing and technology. They need to know what needs to be done in order to increase their clients’ online presence and to improve their online marketing campaign.
With that said, being a Digital Account Manager is not an easy task but it is indeed a fulfilling one. Being able to help a company grow digitally, knowing that you are part of the team that makes it possible is very fulfilling. This role will definitely help you broaden your skill set and grow professionally.
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